What is Snapchat all about?

Snapchat allows people to communicate with friends and strangers by sharing short videos. There are also other features such as sharing and viewing stories from around the world and watching media in the Discover mode. While many people compare Snapchat to either Facebook or Twitter, you should perceive it more of an MTV social media channel. The value of the company is the audience figures that it attracts, which currently stands at over 150 million daily active users. Therefore its share value should be judged on this figure.


You can invest directly by purchasing shares. IG provides easy access to the US market with low transaction costs.

Speculate on the Snapchat share price

With eToro you can speculate a set amount of money on the price of the share. Otherwise using spread betting you can speculate from the minimum of £0.24 per cent on the movement of the share price going either up or down with IG.

There is also an option to use CFDs (contract for difference). This financial option allows you to gain exposure to a higher volume of shares using a contract. Furthermore, you only have to pay a margin of the underlying asset price. However, due to having to pay the difference if the contract moves against you, CFDs option is more suited to experienced traders.

Binary option

Using IQ Option you can also speculate on the stock price movement for a fraction of the cost. This is the most accessible way to gain exposure to the Snapchat stock. This is more suited to traders that are keen to gain short term exposure to the stock market. Binary options are a lot more speculative and carry the highest risk because of their short time frame. However, due to ease of access and simplicity of trading this is often preferred by new traders.